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I don't think Gans's theory is particularly scientifically compelling, but the the notion of NO being the primary basis of all language is fantastically resonant. From a renunciation of a specific action one may undertake, it easily translates into a rejection of an event outside of one's power (say the death of a member of the proto-human troupe) into a rejection of a specific type of internality, leading to the creation of discipline in the broadest sense. Aligns closely with the notion that NO is the masculine/differentiating principle.

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